After releasing Penguin 5 (AKA Penguin 2.1) on Oct. 4, 2013, link building has become a toughest work. Because Penguin is a part of Google’s overall search algorithm that periodically looks for sites that are deemed to be spamming Google’s search results but somehow still ranking well. May be they use paid links, have backlinks with low quality website and use other spamming activity to increase link building.
If you were hit by Penguin5, you’ll likely know if you see a marked drop in traffic that begins today or tomorrow. To recover, you’ll need to do things like disavow bad links or manually have those removed. Filing a reconsideration request doesn’t help, because Penguin is an automated process. Until it sees that what it considers to be bad has been removed, you don’t recover.
Matt Cutt (Head of the webspam team at Google) says on 20th January, 2014, don't do guest blogging as a way to gain links. Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.
He also added in bottom: There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there.
I (Matt Cutt) just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a lot more spammy attempts to do guest blogging.
Concluesion: After reading Matt Cutts posting, the concluesion come out that the guest blogging is ok for exposure, branding, increased reach, community, etc., but Guest Blogging for SEO is not good and marked as a spam. If we do guest blogging with nofollow tag in links, it will be effective because traffic will reach to our website and it doesn't effect our page rank. We can not forget our actual goal is traffic.
Three key elements of successful seo strategy of 2014 are Content Strategy, Inbound Links and Social Media.
Content is main components of a strong SEO strategy are the same as they has always been. In the wake of Google’s Panda and Penguin algorithm updates, many of popular tactic that is used to work no longer do. These algorithm updates have forced many online marketing strategists to rethink their SEO campaigns from tactically-focused to strategically-focused, with a heavy emphasis on quality content publication.
Link building is a set of SEO tactics that results in the creation of hyperlinks from other websites to your own, for the purpose of introducing external readers to your company’s content. The quantity and quality of inbound links is also a major factor in the organic search ranking algorithms. Guest blogging is exploding in popularity, and is one of the best method of building inbound links. There are many benefits of guest blogging beyond just building inbound links. If you are looking for more exposure, credibility, traffic, social media exposure, networking opportunities, guest blogging is a worthwhile content marketing strategy.
Social Media have several significant benefits, it relates to an organic search marketing strategy, but social media does far more than simply ensuring your company is keeping up with the competition. Social media gives companies an additional platform to interact with customers, build their brand, Increases brand awareness, and create a community, all while also driving traffic to their website.